Getting your content seen by the right audience is the goal of any marketer. It’s about creating great content that informs and entertains, but more importantly, it’s relevant.
That’s always been a challenge when creating content. It may be beautifully written but if your audience isn’t looking for it, then it won’t drive traffic or generate leads even with a data capture asset on offer.
But it’s not just about your human audience, you need to also consider algorithms. That not only means search engines but also social media, platforms that people are now using as recommendation engines.
That’s why you need to create content pillars. They are the foundation of a successful content marketing plan as they help drive organic traffic and rank on search engines.
In this blog we’ll explore:
- What are content pillars?
- Why are content pillars important?
- Content pillars vs. topic clusters – what’s the difference?
- How do you create content pillars?
- Content pillars for social media
- How can you use AI for content pillars?
- 5 great examples of content pillars
What are content pillars?
Content pillars are the themes around which all of your content will cluster. They are core topics that are relevant to your business and promote the products or services and values of your company.
The aim of using content pillars is to cover key themes in-depth to demonstrate expertise. You will post these topics on your website, social media and any other relevant platforms to drive traffic.